A recent collaboration with Five Foot Eight Design to establish visual identity, branding and website images for Acqua Bianca, an innovative new liqueur created by Salvatore Calabrese for De Kuyper Royal Distillers.
An open yet specific brief, the challenge was to create a clean contemporary look and feel yet shooting within the confines of a moody Mayfair bar.
Main visual ID - the bottle design replicates the spine of a book. Acqua Bianca is a reimagined and revived recipe from an antique bartender’s book
Natural ingredients include peppermint, rose, lemon, citron and bergamot with a fragrance of gentle sweetness and floral notes
The bottle design replicates the spine of a book
A key message was to represent the fine balance of the natural ingredients
Spritzer Fresco: 25ml Acqua Bianca, 15ml Italicus, 15ml pink grapefruit juice, prosecco
Acqua Bianca Frappé: 50ml Acqua Bianca, crushed ice
Sal's Stinger: 20ml Acqua Bianca, 40ml cognac VSOP
A cornestone to the photographic visual identity was a clean contemporary look and feel
A cornestone to the photographic visual identity was a clean contemporary look and feel
The Maestro, Salvatore Calabrese presenting Acqua Bianca at The Donovan Bar
